About Shanteka Sigers (she/her)
Last name rhymes with tigers.
She’s a Creative Director + Copywriter who, often working in multicultural advertising, had to become a killer strategist in order to distill the complexities of culture into actionable insights and campaigns for Fortune 500 brands.
She was a Director at Meta. She led the largest team of strategists in Creative Shop, helping advertisers succeed on Instagram, Facebook, and in the Metaverse.
She served as a Board Member on the Anheuser Busch Non-Alcoholic Beverages Global Creative Lab, providing strategic input on work from agencies worldwide.
Shanteka is certified Gen Z friendly, as a professor of Integrated Communications Management at UT Austin.
Somehow, ended up as talent and brand ambassador for the Dove Project #ShowUs campaign. She is now a subversive strike at implicit bias, as a stock image on Getty ('businesswoman with dreads').
Talks about inclusive content, campaigns, and culture on stages: UN Unstereotype Alliance, SXSW, Texas Conference for Women, 3% Conference, NYU.
She is mentioned in the credits of the book JUNIOR: Writing Your Way Ahead in Advertising as one of the bosses the author learned the most from. She is pretty proud of that.
Other stuff:
Named one of Business Insider’s "Top Creative Women in Advertising."
Twice honored by Black Enterprise as a "Top Woman in Marketing and Advertising."
Named a "Top Creative Innovator" by Complex Magazine.
Featured in the Communication Arts Interactive Annual.
Is "writer writer":
O. Henry Prize winner.
Published in The Paris Review, Best American Short Stories, and NPR Selected Shorts.
Is nerd:
Northwestern undergrad, MFA from New York University Paris.
Has Great Serpent ring.
Spends 25% of each day trying to copiously give a GPT purpose in life.
Likes lists.
Shanteka Sigers (she/her) is a Creative Strategist. Meaning, she’s an ad agency ECD that had to get really good at strategy to integrate culture into big brand campaigns for the Fortune 500, who then became a Director at Meta in Creative Shop. She specializes in inclusive content, campaigns, and culture, clearly knows a bit about social plus she builds and leads high-performing, multidisciplinary teams that drive revenue. Her work has been recognized by Business Insider, Black Enterprise, and Complex Magazine.
She’s certified Gen Z friendly, teaching Integrated Communications Management at UT Austin.
Shanteka is a graduate of Northwestern and has an MFA from New York University Paris. She is also an award-winning fiction writer, with work in Best American Short Stories and an O. Henry Prize.