At Meta, led the largest multi-vertical in Creative Shop, delivering scalable social strategies for advertisers and driving tens of billions in revenue on a mission-critical cross-functional team.

Transformed a regional agency into a national, award-winning powerhouse, tripling billings to $100M+ and achieving eight consecutive years of growth.

Advised a real estate company on culturally fluent practices, safeguarding a multi-million-dollar economic incentive grant.

Turned cultural complexity into actionable insights and creative campaigns for senior leadership at Fortune 500 brands.